With the new year just around the corner, you’ve probably started planning your marketing for 2019. As part of a successful overall printed marketing materials plan, plant tags are a critical component that helps your wholesale nursery thrive in a competitive retail climate. With all of the exciting new changes that have been made to the Greenlife product offering, we’re making sure you’re as equipped as possible for success in the new year.
Here’s what you need to know about the smart use of plant tags in 2019.
Modern Design for the Modern Customer
Before you can start reaping the benefits of effective plant tags, you need a great design that represents your brand and the quality of your products. For many of our customers, our massive stock of existing designs contains everything needed to select the most appropriate plant tag for the season. But, when just the right graphic is needed and our stock of plant tags doesn’t seem to have it, rely on the FloraMedia library of images. This treasure trove of expertly designed, high-resolution plant images are perfect for using to create your own, fully customised assortment of plant tags.
When the time comes to choose a plant tag design that reflects your brand, remember that the most effective plant tags accomplish three key goals. They are:
1. Capture the attention of the retail customer. Plant tags that make full use of high-contrast colour schemes stand a much higher chance of catching the eye of retail customers. Also, large, bold fonts with easy-to-read word placement ensure that your message is getting through among the busy retail environment, where signs and labels of all kinds are competing for the attention of the customer.
2. Inform buyers about the optimal growing conditions of each plant. Whenever possible, it’s best to include growing information right on the plant tag. This makes it easy for the customer to decide if the plant is suitable for their intended placement of it. Any time you can provide the customer with the information needed to make a purchase, it should be done. And, directly on the plant tag is the best place for it.
3. Support ongoing brand recognition and awareness. You work hard to make sure that your plants, flowering shrubs, and fruit trees are of the highest quality and best value. Your customers come to expect a certain level of professionalism communicated through your brand. When you choose plant tag designs that act as an extension of your brand, you’re doing more to increase your marketability on the retail floor. To achieve this, incorporate the use of the same logo and/or brand-specific colour scheme that can be found on your product packaging, website, or other branded media.
Whatever the new year brings for your wholesale nursery, make the most of it by designing your plant tags for optimal success. If you find yourself at a point where you need assistance choosing the perfect design for you, just let us know. Our team of design professionals are always eager to help you arrive at the best design printed on the best materials. That’s the Greenlife difference.
