Pot wraps are an excellent way to promote your brand. For wholesale nurseries that are operating on a tight budget, pot wraps are especially useful as they accomplish two key tasks: they increase sales and they reduce the expense of unnecessary packaging. To get the most out of your investment in high-quality pot wraps from Greenlife, we’re recommending the top five ways to use these powerful marketing tools to improve the sales performance of your business.
#1: Choose a unique pot wrap design that is complementary to your plants and fruit trees.
With the creative tools available to you through Greenlife, there really is no limit to how far you can go with graphic design ideas. With the FloraMedia library at your fingertips, you can take advantage of the best and brightest imagery available anywhere.
#2: Coordinate your pot wraps with other printed marketing materials you use.
Throughout your wholesale nursery enterprise, there are probably areas where you’re using printed marketing materials to extend your brand message and attract new customers. It’s best to coordinate your pot wraps with existing printed marketing material, so your customers have a seamless experience of your product from end-to-end.
#3: Size your pot wraps with attention to grouped plant presentation.
One key mistake to avoid when deciding on a size for your pot wraps is making them so tall that they obstruct the view of the products behind or beside them. To avoid this, get a good estimate of the height of your plants at the time of their presentation on the retail shelf. Then, select a pot wrap size that doesn’t rise too far beyond that measurement. It’s ok if the pot wrap is a small amount taller than the plant by a few centimeters. The idea is to give every plant in the group equal chance to be shown to the retail customer as completely as possible.
#4: Change pot wrap designs to accommodate for the seasons.
For many plants that have a specific planting season, it’s smart to tailor their pot wraps in a way that reflects that season. Use colours that are distinctly relatable to this time of year, and maximize the graphical elements on the pot wrap itself. By doing this, retail customers will naturally gravitate towards your products more than the competition, because they’ll be looking for specific plants that are appropriate for a specific season of planting. This increases sales and improves the overall effectiveness of your pot wrap investment.
#5: Reach out to Greenlife when you need help with design or product selection.
There could be a pot wrap that would be perfect for your wholesale nursery, if you only knew how you could customise it just the way you wanted it. The great news is that we’re always happy to help our customers choose the ideal pot wrap for their plants, and we’re ready to do the same for you.
Contact us today on 1300 848 672 for professional guidance on the selection and design of the pot wraps that will supercharge your sales.