How Plant Wholesalers Can Get the Most out of Their Promotional Material

How Plant Wholesalers Can Get the Most out of Their Promotional Material

The horticultural industry is a lot different from other industries – there are no manufacturing materials to acquire and process, multi-tiered supply chains to manage, or product innovation initiatives to undertake. Instead, you have to rely on the natural process of plant growth to go ideally well for every harvest, which significantly reduces the control you have over the presentation of your final product.

It’s for this reason that plant wholesalers need to get the most out of every single opportunity to promote their plants. Part of this involves leveraging the power of plant labels and tags, which can end up being the literal last chance for you to communicate the value of your plants both to the commercial nursery and the end customer.

 

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Stand Out to Sell More

Here’s a little-known secret about plant labeling that your competition doesn’t want you to know: a small investment in plant labeling can significantly impact how well your plants sell. By giving special attention to the plant tags and labels that accompany your products, you’re doing more than your competition to stand out from the crowd. Your roses, fruit trees, camellias, or seeds deserve more than a two-line identifier printed on a piece of raw paper. They need bold, high-contrast, quality labels and tags that don’t smear or break down when subjected to moisture.

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Greenlife by Immij is the leader in plant labels and plant tags developed specifically for plant wholesalers. We use only the highest quality materials and coatings to ensure that the message you’re sending with your plants and seeds is received by your customers throughout the retail sales lifecycle.

In a typical scenario, a plant wholesaler can expect their products to move through the following timeline:

Plants grown → Plants harvested → Transport → On display at nursery → Sold to consumer

Of these five stages, only the last two contain opportunities for plant wholesalers to really connect with their buyers. On the one hand, the nursery needs to feel well-represented by your plant labelling because they’re reputation is on the line, too. On the other hand, your end customers need to be convinced enough to actually make a purchase decision and buy your product. There simply is no better way to maximize your path to plant sales success than by investing in high-quality plant tags and labels.

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Don’t Risk Lost Sales to Inferior Labelling – Contact Us

Without the right promotional materials that tell your story for you, your plants run the risk of being overlooked and undersold. Don’t let this happen to you – take action and contact Greenlife by Immij to learn how our custom plant tags and labels can help drive sales and produce more consistent profits for your entire horticultural operation.

Plant label solutions are available for most commercially grown plants, and label sizes, colors, and quantities are all provided according to your unique needs – inquire to learn more. Give us a call today on 1300 848 672. We look forward to hearing from you!

 

 

 

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