Successful retail sales of your plants, shrubs, seeds, and flowering trees hinge on the smart use of packaging and labeling that is suited for this time of year. When shoppers enter the nurseries that carry your products, they’re expecting to see the typical Christmas decor – this includes lots of green and red colouring, festive graphics, and plenty of references to gift-giving.
This Christmas season is shaping up to be one of the most lucrative on record for retailers. Australian shoppers are projected to spend $48 billion from now until the end of the year. To tailor your plant tags for outstanding performance this time of year, consider these tips.
Tip Number #1: Design your tags with your target market in mind, adding flair that is appropriate for the product.
The use of festive colours like pastel yellows, bright reds, and light greens will go a long way in grabbing the attention of retail shoppers. Imbue your graphical elements to include these features, and don’t shy away from using large, emboldened fonts.
Tip Number #2: Change up the tags that you’ve been using throughout the year, to offer something fresh and new for the holiday.
Shoppers don’t want to see the same, tired graphics they’ve been used to seeing throughout the year. Christmas shopping is an experience in and of itself, and shoppers have come to expect to see different messaging, design themes, and references to recognized Christmas sayings, like “Merry Christmas”, “Happy Holidays”, and “Happy New Year”. Cater to the entire shopping experience and you’ll end up successful.
Tip Number #3: Coordinate your plant tags with your overall sales and marketing campaigns for Christmas.
What does your website look like this holiday season? Have you made changes to the look and feel of the emails, letters, or print advertising materials you’ve been using? Don’t make the mistake of neglecting your overall brand – use the existing graphical elements elsewhere in your marketing campaign to inspire the designs of the plant tags you use.
Tip Number #4: Get as creative as you wish, but remember to still inform and educate through the use of your plant tags.
As fun as it might be to use Santa, reindeer, and snowmen in your design features, remember that customers need to be informed and educated about the plants that are being tagged or labeled. Choose fonts, sizes, and layouts that grab attention while at the same time give the consumer the relevant information they need to make an informed purchasing decision.
Tip Number #5: Cater to the mobile-friendly shopper.
Nine times out of ten, shoppers who are coming into stores that carry your products are bringing their mobile phones with them. They’re likely to use those phones to take pictures of things they might like to buy, which will invariably include your plants, shrubs, and flowering trees. They’re also prone to use their mobile phones to do their research on potential purchases before they buy. Granting this, be sure to include your website and even a QR graphic that can be used to direct mobile-friendly shoppers to more information on your products.
By applying these tips in the development of your plant tags, you’re doing more to ensure that your wholesale nursery enjoys a successful, fruitful holiday season. Merry Christmas!