If you run a business in the horticultural industry, then you probably already know just how valuable the right plant labels and tags can be. Tags and labels are the perfect opportunities to show off the unique brand identity of your company and demonstrate your professional nature too. With a carefully designed and printed tag, you’ll catch the eye of your customers, and convince them that they can trust you to serve all their gardening needs.
Of course, a label is more than just a space to showcase stunning images of what a bulb or seed will look like when it’s fully grown. Your plant tags and labels can also include useful information about how to care for a plant, to help improve the experience that your customers have when they’re shopping with your brand. Here are a few examples of the information you could include on labels.
1. Tips for Edible Plants
If the plant you’re selling is edible, like a vegetable, fruit, or herb, there are plenty of great tips you can provide for your customers. For instance, let your clients know what the best fertilization practices are to ensure a fresh, great taste. Alternatively, you could include:
- Ideas on how to get rid of common vegetable pests
- A QR code that takes your customer to a recipe they can use with their home-grown foods
- An insight into which herbs work best together
- Tips on which fruits can be grown indoors
2. Advice on Good Plant Maintenance
Although it’s not necessarily your fault if one of your customers struggles to successfully grow the plant they buy from you, it’s worth noting that clients will associate your brand with better experiences if they’re successful with their attempts to help something thrive in their garden. With that in mind, it might be a good idea to include some basic tips on your labels and tags that tell your customers how to support specific plants. For instance, you might include:
- Guidance on how much water to give a plant
- Insights into the perfect food options
- Information on how much light or shade a plant should get
- Tips on when to plant for the best results
- Information on what the soil should be like
- Any other important guidance
3. Information to Manage Expectations
Finally, plant labels and tags are a prime opportunity for you to prepare your customer for what they should expect when they’re planting a new flower or bulb. This can reduce your risk of ending up with an unhappy customer who complains to your company because they didn’t know what to expect when they first bought something from your garden.
For instance, many customers expect that succulents will start to blossom soon, but the truth is that Sempervivum plants will only begin to bloom after a couple of years. A quick guide on when customers should expect to see changes in their plant will encourage patience in people who might not know a great deal about the horticultural world.
Remember, plant tags and labels can be the perfect way to delight, inform, and engage your customers. Make sure that you make the most of them.
To find out more about cleverways to organise your professional greenhouse please contact us directly on 1300 848 672
