The new year has arrived, and for businesses in the horticultural sector, that means that there are plenty of new opportunities to make your wholesale nursery stand out. To shine in the botanical space, you need more than just beautiful flowers, you also need durable, attractive and inspiring plant tags.
So, how can you make your plant tags stand out in 2019? – Today we are here you guide you through some fundamental plant tag creation strategies to ensure you’re getting the most out of each custom creation
Show Your Plant Tags at an Optimal Growth Stage
A plant label is both a practical piece of gardening support and a selling solution for wholesale nursery managers and owners. At Greenlife by Immij we pride ourselves on delivering exceptional imagery to enable our clients to grow in a highly competitive market by partnering with Floramedia. Floramedia is based in the Netherlands and has been the number one producer of plant images and communication materials for the last 80 years. Using premium imagery you can show your customers what they might be able to accomplish and sway their purchasing decision.
Appeal to a Specific Targeted Audience
There are plenty of decisions to make when it comes to creating your custom plant tags. However always bare in mind your target audience. Although it might be tempting to make decisions based on personal preference, it is paramount to make sure that your plant tags are designed to capture the attention of your target audience. Also, your plant tag lets your customers know what kind of care each plant needs, so they can make sure that they’re buying a plant that suits their lifestyle, their home soil and more.
Take Advantage of Effects to Stand out from the Crowd
There are many new and exciting printing techniques launching every month at Greenlife by immij. One of our latest specialities is lenticular printing. Lenticular printing is a great technique to really stand out in a crowded retail nursery. By utilising lenticular printing to create custom plant tags, you can achieve the following effects:
- Growing effect (before/after) to show individual growth phases of the product and several different images can be animated for a label.
- 3D effect can be printed giving the motifs a special depth effect. As though the image maybe moving forwards and backwards.
- Morphing effect creating the illusion of movement, depth or transformation.
- Animated effect characters and features appear as though they’re moving, like a miniature video clip.
Add Value Using Relative Information and Fundamental Functionality
When plant tags are used to deliver information and offer support to your target audience, they can improve the relationship between your wholesale nursery brand and your clients. What’s more, horticultural companies can even use their tag as a point of differentiation, print barcodes and QR codes on your custom labels allow for an easy point of sale transaction experience by both the retailer and customer.
These are just a few fundamental guidelines to help you through your 2019 plant tag, it is also important to note,, a little help from the team at Greenlife by Immij can make a huge difference. Contact us today to find out more!
